Using Wechat Marketing to Promote Your Wechat Account
Since the majority of the internet users are using mobile phones to access the web, especially when they need quick information, Wechat has become an increasingly popular way to communicate. Wechat is not only a single program, it’s a complete ecosystem which is useful for businesses looking to penetrate the Chinese marketplace. In this article we’ll discuss some points which are applicable to anyone looking to advertise in China using Wechat.
We chat is one of the easiest ways to connect with customers and form a strong business network in a short amount of time. It’s free to join and it’s very simple to start using. Basically you need to create a Wechat account, follow the instructions and pick a keyword or phrase you would like to promote to people and other users in your Wechat network. You can then use the chat functions to broadcast your message to everyone in your Wechat network, for free. As you can see from the basic overview above, this is a good way to spread your message as well as get some free social media traffic, which can then be converted to targeted leads.
The simplest Wechat application is the official We Chat account, which allows you to chat in real time with your friends and fans and even form groups if you want! However, as many users have found out, the official account has some disadvantages. The main problem is that anyone with an official We Chat account is automatically added to your followers list. This means that anyone who you don’t follow will be able to find and contact you through your Wechat network, even if they have nothing to do with your business!
To solve this problem, many Wechat marketers have started to create mini-programs or extensions to their Wechat account. These mini-programs are made to act as both a business and marketing platform. There are many different types of mini-programs available, from the simple ones (such as a free tutorial) to highly interactive ones that allow the user to post and share videos, write on blogs, join online forums, get involved in groups, etc. Mini-programs are easy to install and uninstall, and some even provide the option of editing your existing mini-programs to suit the needs of your business. The best thing about these mini-programs is that they allow you to use your Wechat account just like you would any other social media site.
Another great advantage of mini-programs is that they act as promotion platforms for your actual Wechat account. If your goal is to get more followers, you can use the mini-app to direct them towards one of your official We Chat pages where they can ‘like’ your page. As your followers spread the word around to their friends, their We Chat buddies will be able to see your promotions and will be encouraged to join your account. Mini-accounts and extensions also work well when you want to provide quality content for your Wechat users. For example, if you run a shopping center business, you can advertise your products and services through your mini-app. If someone likes your mini-app and finds it interesting, they might end up recommending it to their friends, who will then see your promoted We Chat page and be encouraged to join.
In conclusion, using Wechat Marketing to promote your Wechat account should not be a matter of hassle. Extensions and mini-applications such as the ones we have mentioned can solve a lot of problems for you. You can easily direct your followers to your We Chat page, provide quality content, and get them to recommend your page to their friends. So if you have not tried using Wechat Marketing for your Wechat account yet, I highly suggest that you take a look at how it can help you!