Author Archives: Duane Cheung

Social media optimization (SMO) is the strategic use of various social media networks and sites to promote a company or product. Although the terms digital and e-marketing are often dominant in academic circles, social media optimization is quickly becoming more popular not only for researchers and practitioners, but for everyday consumers. For example, SMO can […]

One of the greatest social media tools that you can use today is LinkedIn. In fact, most people have heard of LinkedIn and most people have heard of their social media tool capabilities. However, LinkedIn is also capable of reaching out to customers. If you are trying to find your target market and determine where […]

If you are interested in the idea of starting your own podcast, but don’t know how to curate a good podcast, I have some information to help. Many people that start out trying to start a podcast end up with a bad one because they don’t know how to do it properly. Here is a […]

The most important component for doing effective social media marketing is having a comprehensive strategy in place. Without an effective strategy, you may be posting just because you are bored or because you are hoping that other people will look at the links you have posted. Without knowing what your targets are, who your potential […]

While selecting one to handle your online advertising or online marketing needs, please take these few tips in mind before you commit to hiring an agency to handle everything for you. The following… The first thing that you must consider is the company’s reputation for their work. Some companies will claim to be the best […]

An Internet marketing agency in Hong Kong works with you to make sure that you get the best results possible. Internet marketing is the latest marketing strategy that many people are trying to adopt in order to reach out to a larger audience and generate some more revenue. However, it can be very difficult for […]

Many businesses outsource the website development Hong Kong is not just something which can be done by a single team working on a part time basis. Take for instance, a small-medium size business in Hong Kong such as a bank or a retail business, they would require around ten to twenty websites to fully promote […]

There are some big differences between advertising agencies in Hong Kong and in the West. You can compare the services offered by different agencies, but you can also learn a lot about a particular agency before hiring it. Hong Kong is one of the most multicultural cities in the world, with people from all over […]

SEM and PPC are often used interchangeably when talking about paid search advertising online, but in truth they are very different and should not be. SEM is simply to search engine optimization in the broadest meaning this means the promotion of a web site in the search results generally through sponsored search ads on various […]

If you are a Hong Kong business looking to increase your exposure to potential clients and investors, you may be interested in engaging the services of a top digital agency. Not only can these agencies offer you a better way to reach a larger audience, they can also help you save money on advertising and […]