Creating Your Own Local Knowledge Area With Weibo Marketing

Although Weibo no longer rules China s online social space, it’s still growing fast (read sections below) and is a must-have for online brands wishing to gain online visibility in China. There are 5 main avenues for online brands wishing to gain exposure in China: Weibo Influencers campaigns, Weibo tagging, Weibo videos and microblogging. The …

Clubhouse Marketing: How It Can Help Your Business

Clubhouse Marketing takes the audio experience to an entirely new level. As Clubhouse gains popularity, many are jumping on the band wagon to create buzz and get more exposure for their upcoming events. As Clubhouse grows in size and influence, many entrepreneurs are left wondering if it’s smarter to be an entrepreneur, rather than become …

SEO Is Not All About Putting New Websites On The Web

SEO Is Not All About Putting New Websites On The Web Online marketing is the process of leveraging various web-based channels to promote a business s brand, product, or service to its global potential consumers. The techniques and methods used for online marketing comprise email, social media, pay per click, search engine optimization, Google Adwords, …

Digital Media Impacting Consumer behaviors

Digital media is the part of advertising that uses digital and web based technologies like desktop computers, hand held electronic devices, cellular phones, and many other media and platforms for marketing purposes. Its development in the late 1990s and early 2000s changed the way companies and brands utilize technology for promoting their products and services. …

How to Make Money Online Using Social Media Marketing

How to Make Money Online Using Social Media Marketing Social Media Marketing (SMM) is a platform that allows businesses to connect with their customers and target specific audiences. YouTube, Facebook, and MySpace are some of the more popular SMM platforms that have been around for several years. Facebook, of course, is currently the biggest social …

Using Wechat Marketing to Promote Your Wechat Account

Using Wechat Marketing to Promote Your Wechat Account Since the majority of the internet users are using mobile phones to access the web, especially when they need quick information, Wechat has become an increasingly popular way to communicate. Wechat is not only a single program, it’s a complete ecosystem which is useful for businesses looking …

Why Should You Create a Digital Marketing Plan For Your Business?

Digital marketing strategy is the part of online marketing which uses various internet and web based digital technologies like mobile phones, desktop computers and other similar electronic media and platforms for promotion of products and services. It is one of the latest forms of advertising in the world. Its development during the late 1990s and …

4 Ways to Get the Most From Your Influencer Marketing Efforts

Influencer Marketing is the hottest trend happening right now on the Internet. With millions of users posting their daily status updates to Instagram, it is easy to see why these social media outlets are being used by businesses as well as individuals. Instagram has the potential to be a powerhouse in driving brand awareness among …

Podcast Marketing – Is Podcast Marketing Right For You?

Podcast marketing is nothing but the act of promoting yourself, your goods or your service through the production and distribution of audio content designed to be played on demand. Ideally this audio content will impact them in such a manner which will encourage them to either patronize your goods or services or actually influence them …

Social Media Marketing Strategies – How To Increase Your ROI

There are so many companies that use Social Media Marketing and get results. The key to a successful Social Media Marketing strategy is the three-pronged approach; engagement and relevance are the first two components. With Social Media Marketing you can market to your customers and also reach potential customers through your engagement strategy and content. …