Creating Your Own Local Knowledge Area With Weibo Marketing

Although Weibo no longer rules China s online social space, it’s still growing fast (read sections below) and is a must-have for online brands wishing to gain online visibility in China. There are 5 main avenues for online brands wishing to gain exposure in China: Weibo Influencers campaigns, Weibo tagging, Weibo videos and microblogging. The secret to getting the most from these efforts lies in the integration of all of these strategies. To help you better understand how to integrate these strategies, we’ve outlined the different ways Weibo helps brand names gain online presence. By understanding how the different strategies work and why they work – you’ll be better placed to take advantage of the opportunities presented by Weibo.

Weibo-triggered campaigns A well-designed Weibo campaign will entice users to repost your content with the #hashtag associated to your brand. For example, if your brand manages Chinese fenugreek supplements, you might want to upload a promotional clip highlighting one of the many benefits of consuming Chinese holidays using the keyword “Chinese New Year.” When someone searches for the keyword “Chinese New Year” using the Weibo search engine, they’ll see your promotional clip, get curious and repost the link on their own Weibo page or onto Weibo blogs and microblogs elsewhere in the web. If you use this strategy correctly, you can expect up to 15% of your targeted audience reposting your link. Another important aspect of this strategy is that the reposts will likely be picked up by other users and may result in increased visibility for your brand.

Weibo-tinging microblogging campaigns This microblogging tool enables users to easily repost and distribute promotional Weibo content to popular Weibo microblogs throughout the Chinese market. You can use this strategy effectively for monitoring and tracking Weibo trends, as well as for generating backlinks to your website. Because microblogs are generally updated more often than traditional websites, microblogging makes it easier to target specific keyword terms. When employing this marketing strategy, be sure to include keywords in your tags. Using Weibo as an ideal platform for advertising is only the first step; if you want to enjoy success with this marketing content delivery system, you need to invest in effective keyword strategies.

Verification As previously mentioned, one of the benefits of using the Weibo trending tag is that it lets you verify your authenticity with your followers. To verify your Weibo account, follow the steps outlined in the “awedoken testing” process (you can find detailed instructions on Weibo’s website). Once your verification process has been successfully completed, you will need to assign a trending label to each post. Be sure to use appropriate trending labels, such as trending towards Chinese New Year, for appropriate posts. Be sure to create at least one new post each day in order to maximize the Weibo’s free advertising potential.

Social Media Tips For Using Weibo As A Platform for Internet Marketing Weibo is primarily a microblogging platform, which makes it a good fit for sharing news stories, videos, pictures, and other forms of content that your target audience would likely find interesting. However, the platform also offers several options for marketing your business through Weibo, such as the ability to post videos, create blogs, and create mini-profile sites for your profile. Most of these Weibo social media tips apply to other social media outlets, but it is important to remember that you cannot fully control the content that your followers will see through the trending label that they will give when tagging your posts. In order to ensure that the content you share on Weibo is most beneficial to your audience, it is best to focus the majority of your posts on content related to your target market.

Conclusion As you begin your Weibo Marketing Campaign, remember to keep in mind your audience. Weibo users are mostly younger generations who are more comfortable with online social media platforms. Keep in mind that it is very easy to attract customers to your Weibo page if you clearly communicate your target audience with your profile information, as well as the content you share. Remember to stay connected to your local community and inform them about your local businesses. Once your audience engages with your content and begins to look for your products and services, you will find that marketing through Weibo is one of the most cost effective marketing strategies available today.

Clubhouse Marketing: How It Can Help Your Business

Clubhouse Marketing takes the audio experience to an entirely new level. As Clubhouse gains popularity, many are jumping on the band wagon to create buzz and get more exposure for their upcoming events. As Clubhouse grows in size and influence, many entrepreneurs are left wondering if it’s smarter to be an entrepreneur, rather than become a Clubhouse member. And with that, Clubhouse Marketing has become the new form of social media marketing; not entirely unlike podcasts, but interactive, unscripted, and informative; something you and your friends can interact with to create buzz and make money!

Clubhouse Marketing isn’t a brand or a business per se. Rather, it is a marketing strategy that uses social media as a platform for developing brand recognition, increasing visibility, and creating relationships with customers. It is a strategy that allows you to be heard beyond the walls of your email, podcast, video channels, and social media outlets. Rather, it’s a unique combination of an existing business with the opportunity to leverage social media and its millions of followers. That’s because Clubhouse brings together all of those elements into one neat package-an audio/video blog that you can host and post to your social media outlets.

To begin, you create an account, invite guests, add content, and start having conversations with them. Clubhouse features the ability to create profiles, which allow you to invite guests based on location, interests, and demographics. You can also join forums and place threads that are visible to your audience. You can also leave comments on other people’s blogs and threads, and connect with the people through Facebook and Twitter. You can build relationships with many of these individuals, and over time, those connections will grow into loyal customers who want to hear what you have to say next.

The real power of Clubhouse Marketing lies in the viral nature of its interactive nature. Because you can record your podcasts, and then upload them to your own social media sites, you create a direct link between your company and your listeners. People see your podcast feed, come to your website, listen to your discussions, and interact with you and other members of the Clubhouse community. Each time they return to the site, they are exposed to new and useful information about your brand.

Many social media platform owners are turning their apps into Clubhouse Marketing vehicles as well. Many apps provide easy access to podcasts so that marketers can have conversations with their audience, and build strong relationships within their groups. With the development of the Apple Podcasts application and the ongoing evolution of the networking world, Clubhouse Marketing could become a truly viable strategy for mobile marketers. The application is available through the iTunes store for free, but paying a small one time fee may get you quick boosts in popularity and traffic. If you have an iPhone, you will love listening to your podcasts through the Podcast app.

If you have not yet created a social media platform for your business’ needs, you should consider doing so right away. The Clubhouse application allows you to connect with your customers in ways that simply cannot be reached by email, social media, or direct mail. In addition to Clubhouse Marketing advantages, a social app offers several other opportunities for marketers looking to create a viral marketing strategy around their products and services. Once you have built a community around your product or service, you can use the app to conduct customer feedback surveys, give out advice to clients, create a Q&A section on your site, or anything else that you can think of that would make it easy for you and your customers to share valuable information.

SEO Is Not All About Putting New Websites On The Web

Online Marketing

SEO Is Not All About Putting New Websites On The Web

Online marketing is the process of leveraging various web-based channels to promote a business s brand, product, or service to its global potential consumers. The techniques and methods used for online marketing comprise email, social media, pay per click, search engine optimization, Google Adwords, banner advertisement, and many more. Online marketing has emerged as a major way to enhance brand awareness, drive sales, generate leads, and expand markets. Brand building is an integral part of any marketing strategy that is based on Internet. It requires research, an understanding of your market, and a well crafted marketing plan.

One of the most effective ways to drive brand awareness is digital marketing. Digital marketing consists of using the Internet to promote a business without having to spend money or produce a hard copy. This strategy helps businesses in creating a solid subscriber base, driving sales, and increasing their visibility in the marketplace. In order to be successful with a digital marketing campaign, a business must be strategic about the approach and choose the mediums that are most appropriate to their industry.

There are four main components of online marketing. Among these are search engine optimization (SEO), social media marketing, digital marketing, and analytics. These four combine to create a comprehensive strategy. Search engine optimization (SEO), which includes factors such as keyword density, meta-tag placement, and site navigation, is a critical component in online marketing. SEO requires an expert, such as a professional copywriter or designer, to work closely with the client to determine the best keywords, page content, titles, headings, URL, and Meta tags, that will result in high search engine rankings. This enables online business owners to effectively compete in the marketplace.

Social media marketing is a combination of creating a presence on social networks, and using the platforms to advertise the business. Twitter, Facebook, and Google+ are some of the social media channels, which are used to increase exposure. Digital marketing is a term that encompasses the full range of available advertising methods, including pay per click (PPC), paid inclusion, banner advertising, e-mail marketing, and text message marketing, to name a few.

Traditional Marketing Although traditional marketing channels have also evolved over time, they still have plenty of uses. Most companies choose to use traditional marketing because it is fast, efficient, and inexpensive, especially when compared to online marketing campaigns. For example, radio and television ads cost less per viewer than online campaigns, because of the long shelf life of TV and radio ads. Traditional campaigns tend to generate more brand awareness, which creates a sense of familiarity for consumers, which can help increase customer loyalty and ultimately increase sales.

Content Marketing, such as news, videos, blogs, and articles, is another important aspect of SEO. SEO content marketing can benefit your company by increasing the visibility of your website in search results. Search engine optimization content marketing campaigns can incorporate videos and audios, which are another way to increase SEO and create brand awareness. In order to optimize your company’s internet presence, it is helpful to combine SEO with traditional and digital marketing campaigns.

Digital Media Impacting Consumer behaviors

Digital media is the part of advertising that uses digital and web based technologies like desktop computers, hand held electronic devices, cellular phones, and many other media and platforms for marketing purposes. Its development in the late 1990s and early 2000s changed the way companies and brands utilize technology for promoting their products and services. Flexibility in using tools that enhance the business and create brand loyalty is what is being offered by this marketing strategy. The key performance indicators that one should consider when evaluating digital media performance include: engagement, response, conversion, revenue, return on investment, cost of service, cost and schedule of change, and competitive performance. These are just some of the factors that make digital marketing important in today’s market.

Engagement is a measure of the total number of people who have accessed a website over a period of time. The higher the engagement level, the more popular and well recognized the brand. Response is a measurement of actual visitors to the site from search engines and social media. It is also considered part of the quality score used in measuring ROI (Return on Investment) for digital media platforms. Conversion is a measurable action that conveys a consumer’s impression of a brand or product.

Ad Response is measured with respect to the amount of time consumers spend on a web page when they are viewing content or ads. Ad response rates can be calculated with a simple equation such as conversion = (number of seconds per ad divided by number of views). This ratio tells advertisers how successful a campaign is. Revenue is the total amount of money generated from the revenue of ads displayed on digital platforms.

Content marketing has become an integral part of any advertising strategy. Digital media is very flexible in the type and range of content it can accommodate. It can be used for news, information, entertainment, real-world data, current affairs, sports and much more. The more flexible the content, the better it will perform in the market.

Social Media is a platform that has affected Digital Media in many ways. With more consumers being connected to the internet through their smartphones, it is easy to see why Social Media has become such an important part of the strategy. In a world where everyone is busy, social media allows companies to reach consumers when they are not busy. Using location-based services like Instinct for Social Ads, marketers can reach consumers at the right time in their lives through their mobile devices.

Digital Media is the most effective way to reach the youngest and largest demographic. Through a combination of content, entertainment and social networks, brands can connect with new audiences. Brands that understand the importance of content can appeal to a younger audience and gain new fans. Consumers can turn to their trusted media outlets for advice on everything from entertainment to local events. Digital Media is creating an impact that will last for years to come.

How to Make Money Online Using Social Media Marketing

Social Media Marketing

How to Make Money Online Using Social Media Marketing

Social Media Marketing (SMM) is a platform that allows businesses to connect with their customers and target specific audiences. YouTube, Facebook, and MySpace are some of the more popular SMM platforms that have been around for several years. Facebook, of course, is currently the biggest social media platform of choice for many companies, including those specializing in e-commerce businesses.

YouTube is perhaps the largest social media platform, and is second only to Facebook. The video sharing website has over one billion daily users and continues to grow. In fact, studies show that more than half of all internet traffic is coming from videos posted on YouTube. It is also linked to the second most popular social media platform, LinkedIn, which is also proving highly successful.

As a business owner or an internet marketer, you should definitely consider creating an account on either Facebook or Twitter. The two websites provide great functionality and allow you to reach millions of users each day. In fact, these two social media platforms are perfect for marketing your product or service, since Facebook is often considered as an effective gateway to selling products, while Twitter can be used to attract new clients and build brand awareness for your company.

If you belong to an e-commerce company, it is recommended that you take full advantage of YouTube and Instagram by posting quality content, such as videos and informative articles, related to your business. Facebook, on the other hand, is an excellent advertising platform for small businesses and is ranked first in the search engine results pages, or SERPs. Businesses advertising on Facebook are seeing more conversions, meaning people actually clicking on the links contained in the advertisements, than they are on Google, the next highest search engine. Since there are approximately 360 million Facebook users worldwide, this translates into an incredible opportunity for e-commerce businesses to advertise their products to potential customers, as well as generate leads and generate sales.

With Facebook ads, you will be able to control the size of your ads, which can range in size from one tiny photo to a sprawling 2 megapixel image ad. Since the demographic of Facebook users are mostly college students, the images on the right side of your ads are ideal for them. You can easily change the demographics of your ads by the click of a button, so that you can target specific groups of people, such as those who are interested in college life or those interested in cute animals. In addition, using Facebook video ads, like the ones you can see on the left side of your Facebook home page, is a great way to create brand awareness for your e-commerce websites. Video ads will allow you to reach out to a wider audience and will have a higher chance of converting a viewer into a buyer.

Finally, by using Instagram ads, you can increase your overall exposure. While Facebook and Twitter allow users to broadcast to their friends, the only way to really be seen by your target audience is through instagram stories ads. Unlike Facebook and Twitter, instagram ads show up on user’s pages when they take a picture with their smartphone, and also appear above pictures posted by their friends. This creates a viral effect and will help to raise your brand visibility, since your followers or fans will see your ad and will probably follow or “like” it. However, unlike Facebook and Twitter, it will not show up until someone takes a picture with their instagram camera, providing instant exposure to your brand.

Using Wechat Marketing to Promote Your Wechat Account

WeChat Marketing

Using Wechat Marketing to Promote Your Wechat Account

Since the majority of the internet users are using mobile phones to access the web, especially when they need quick information, Wechat has become an increasingly popular way to communicate. Wechat is not only a single program, it’s a complete ecosystem which is useful for businesses looking to penetrate the Chinese marketplace. In this article we’ll discuss some points which are applicable to anyone looking to advertise in China using Wechat.

We chat is one of the easiest ways to connect with customers and form a strong business network in a short amount of time. It’s free to join and it’s very simple to start using. Basically you need to create a Wechat account, follow the instructions and pick a keyword or phrase you would like to promote to people and other users in your Wechat network. You can then use the chat functions to broadcast your message to everyone in your Wechat network, for free. As you can see from the basic overview above, this is a good way to spread your message as well as get some free social media traffic, which can then be converted to targeted leads.

The simplest Wechat application is the official We Chat account, which allows you to chat in real time with your friends and fans and even form groups if you want! However, as many users have found out, the official account has some disadvantages. The main problem is that anyone with an official We Chat account is automatically added to your followers list. This means that anyone who you don’t follow will be able to find and contact you through your Wechat network, even if they have nothing to do with your business!

To solve this problem, many Wechat marketers have started to create mini-programs or extensions to their Wechat account. These mini-programs are made to act as both a business and marketing platform. There are many different types of mini-programs available, from the simple ones (such as a free tutorial) to highly interactive ones that allow the user to post and share videos, write on blogs, join online forums, get involved in groups, etc. Mini-programs are easy to install and uninstall, and some even provide the option of editing your existing mini-programs to suit the needs of your business. The best thing about these mini-programs is that they allow you to use your Wechat account just like you would any other social media site.

Another great advantage of mini-programs is that they act as promotion platforms for your actual Wechat account. If your goal is to get more followers, you can use the mini-app to direct them towards one of your official We Chat pages where they can ‘like’ your page. As your followers spread the word around to their friends, their We Chat buddies will be able to see your promotions and will be encouraged to join your account. Mini-accounts and extensions also work well when you want to provide quality content for your Wechat users. For example, if you run a shopping center business, you can advertise your products and services through your mini-app. If someone likes your mini-app and finds it interesting, they might end up recommending it to their friends, who will then see your promoted We Chat page and be encouraged to join.

In conclusion, using Wechat Marketing to promote your Wechat account should not be a matter of hassle. Extensions and mini-applications such as the ones we have mentioned can solve a lot of problems for you. You can easily direct your followers to your We Chat page, provide quality content, and get them to recommend your page to their friends. So if you have not tried using Wechat Marketing for your Wechat account yet, I highly suggest that you take a look at how it can help you!

Why Should You Create a Digital Marketing Plan For Your Business?

Digital marketing strategy is the part of online marketing which uses various internet and web based digital technologies like mobile phones, desktop computers and other similar electronic media and platforms for promotion of products and services. It is one of the latest forms of advertising in the world. Its development during the late 1990s and early 2000s transformed the way companies and brands use technology for online marketing. This article will discuss some of the key benefits of digital marketing strategy which includes:

Digital Marketing plan

Brand Awareness: With digital marketing you get brand awareness for your company’s products and services through social media channels. Unlike traditional marketing methods, such as television, radio and other printed media, you get brand awareness for a shorter time span using digital marketing. Usually a company’s advertisements are shown on popular channels like TV, Radio and prints. But with digital marketing, you can show your ads on a variety of platforms that reach a larger audience in a short period of time.

Cost Effectiveness: Using digital marketing plan ensures that you are able to reach more people at a lower cost. Traditional marketing tends to be expensive and requires lot of resources like money, location, staff etc. But when you use a digital marketing plan for your business, you can save a lot on the above mentioned costs.

High Return On Investment: A good digital marketing plan ensures that you create long-term relationships with your customers. The same marketing techniques that are used in traditional marketing also create a strong bond with your customers. Digital Marketing allows you to interact with your customers instantly. And since it is not about face to face interaction, there is also no chance for your customers to feel that you are cold or unfriendly. This gives you an advantage over your competitors.

Flexibility: A well-planned marketing plan gives you a lot of room to innovate and make changes to your plan as per customer demand and brand loyalty. You can easily incorporate new ideas and strategies that increase your sales and customer retention. Digital Marketing gives you the opportunity to introduce exciting content and media that not only increase awareness of your brand but also improve the reputation of your products. These are some of the benefits that you get when you start using a digital marketing plan for your business.

So if you have been looking for a way to increase your sales and bring in more customers to your website, now you do not need to look further. Digital marketing is here to help you and at an affordable price. Digital marketing also helps in creating brand loyalty. And when you use a digital marketing plan, you can benefit from the below mentioned advantages. Digital Marketing is indeed the wave of the future and its presence can surely alter the landscape of your business.

4 Ways to Get the Most From Your Influencer Marketing Efforts

Influencer Marketing is the hottest trend happening right now on the Internet. With millions of users posting their daily status updates to Instagram, it is easy to see why these social media outlets are being used by businesses as well as individuals. Instagram has the potential to be a powerhouse in driving brand awareness among customers. More importantly, it can help you gain valuable backlinks and generate organic traffic to your website, blog, or sales page. If you haven’t started using Instagram for marketing yet, you are behind the times!

Influencer Marketing is a strategic online advertising and marketing tool that uses influencers to promote a brand, product, or a campaign. This marketing strategy targets to reach your targeted audience via influencers who have an expertize in that niche and already have a significant influence within their audience. These influencers leverage social media to promote themselves and their business/venture through word-of-mouth marketing. The idea is to provide useful information to the audience so that they will share with their contacts. In turn, these contacts will do the same for them.

It’s important to select the right influencers for your brand, product, or campaign based on their track record, engagement level, and overall brand value. Consider hiring an Instagram Marketing Account provider with strong Influencer Network capabilities to ensure quality brands are reached on an ongoing basis. Hiring an Instagram Marketing Account provider with an extensive list of high-quality influencers will help you gain access to the right influencers at the right time. A strong Influencer Marketing Strategy will also help you build brand awareness around new product releases, promotions, and other significant announcements.

Social media plays a key role in delivering tailored messages to your target audience, which is why brands should invest in this platform for their Influencer Marketing strategy. A strong engagement level shows that the influencers understand their audience and are taking an active part in engaging them. A higher engagement level typically results in more conversations, more shares, and more recommendations. Thus, it is important to target only those brands that have an effective engagement strategy to ensure that your brand’s visibility is promoted effectively throughout the social media landscape.

Once you’ve selected a few influencers you want to work with, the next step is to create a loot crate. The loot crate will serve as the communication piece between you and the influencer. The crate will include an invitation to participate in the influencer’s social media marketing campaign. This is where your brand and the influencer come together in order to achieve the best results for both parties. From here you will work to optimize your marketing efforts to reach out to the influencer and build brand awareness.

There are many ways to market on social media platforms like Facebook, Twitter, YouTube, Instagram and Pinterest. However, unless you choose influencer marketing as your method of engagement, you are likely missing out on a potentially large audience. In order to get the most from your campaign you must ensure that all of your communication is tailored to your audience so that you can engage with your audience directly and build brand awareness at the same time. You may also consider utilizing social media monitoring tools to help you stay on track and get in touch with your audience.

Podcast Marketing – Is Podcast Marketing Right For You?

Podcast marketing is nothing but the act of promoting yourself, your goods or your service through the production and distribution of audio content designed to be played on demand. Ideally this audio content will impact them in such a manner which will encourage them to either patronize your goods or services or actually influence them enough to make them understand the importance you generate through your business. If you have the credentials and the required skill set then podcasting can be a rewarding but complex business endeavor. This article will seek to impart some insightful advice on how you can successfully market your podcast to the right audience.

Podcast Marketing

The most significant factor in podcast marketing is the frequency with which you release new episodes. There is absolutely no advantage in releasing numerous podcasts per month if you do not have an effective promotional strategy in place. Podcast marketing requires you to invest time, energy and money into the production of new episodes.

Another important aspect of podcast marketing involves the efforts you make towards building your social media profiles. In addition to the content that you have released on your own site, you need to have an equally powerful online presence through various social media platforms. In my opinion the best tactic to promote your podcast and build a social media presence would be to create an account on YouTube, Facebook and Twitter as well as establish links to your social media pages within the content that you have released. This tactic will allow potential audience members who find your content through these avenues to easily identify you as an authority in your particular niche and build trust.

Another tactic to consider would be to build links with people and companies who have an interest in your target audience. The easiest way to do this would be to submit articles to article directories or launch public forums where audience members can comment and interact. If you are relatively new to podcasting and have not built up a large following you may also consider starting a discussion forum on one of the major social networks where you are already registered. There are several benefits to this approach, which should encourage you to try this approach in the future.

Finally, in order to maximize your potential profits and create long term sustainability it is imperative that you develop a customer base that remains loyal to your brand. One of the best ways to achieve this would be to create a podcasting community with a set of podcasting guidelines and listeners who are willing to discuss your topics with other viewers. In this way you can gain the trust and confidence of your audience and become a leading authority in your niche.

Podcast marketing requires a consistent effort by you and your team to consistently build trust with your audience. Each week you need to reach out to your listeners with informative and interesting new content that your listeners can enjoy. The last thing you want to do is alienate your listeners by bombarding them with sales messages or advertisements. Instead, focus on providing valuable information that your podcast audience will be interested in. This is the only way you will be able to maintain your listeners’ loyalty and build a successful podcasting business.

Social Media Marketing Strategies – How To Increase Your ROI

There are so many companies that use Social Media Marketing and get results. The key to a successful Social Media Marketing strategy is the three-pronged approach; engagement and relevance are the first two components. With Social Media Marketing you can market to your customers and also reach potential customers through your engagement strategy and content. When you engage you increase your chances of making an impression and when you reach your potential customers through your content they will most likely buy from you. The goal for Social Media Marketing is brand awareness and increased brand awareness creates an impact on the bottom line.

Social Media Marketing

Social media marketing is very important because it drives both two important things: engagement and relevance. Social media users are 32 percent more likely to actually make a purchase if they’ve seen a brand marketing on social then if they haven’t. Engagement is what makes this strategy so powerful because once you create content that truly engages with your audience you are engaging with them on a level that brands can only dream about. Using Google Analytics’ free service, a business can see which keywords are working for them, and what keywords aren’t working as well. Using this information you can fine tune your social media marketing strategy to ensure you’re reaching your audience and working for you.

Relevancy is another important element when creating content that’s going to engage your audience and keep them engaged. Content that isn’t relevant doesn’t maintain its value and just as important, it doesn’t get the attention it deserves. Brands need to be mindful of what their customers are searching for so that they can create content that solving a customer’s problem. A great way to do this is by using hashtags.

Hashtags are very important when it comes to Social Media Marketing because they’re a great way for businesses to get their brand out there without having to worry about being too spammy or obnoxious. If you aren’t using hashtags in your marketing campaign, start doing so. Don’t worry about being a spammer because your competitors are and because they’re doing it. Start becoming visible and find the influencers who are talking about your brand. Work with these people, to become an authority on your industry. The more you gain credibility with influencers the more they’ll want to embed your posts and stories on their sites and pages.

Branding through Social Media Marketing is all about gaining a smart goal. Smart goals include creating a new customer, creating new engagement, and gaining new leads. These goals are all about putting your brand in front of your audience and creating a smart plan to reach those audiences.

Social Media Marketing is a very effective strategy, but it’s also a strategy that many businesses are simply not utilizing. There are tons of tools out there that businesses could use to leverage Facebook and drive the right kind of engagement. However, there is a much better strategy for driving engagement than using Facebook. A strategy that takes into account how you can gain brand awareness through Facebook and other platforms.