Three Key Strategies for Making the Most of China Social Media

WeChat Marketing

You’ve probably heard of WeChat Marketing, but what is it and how can you use it to grow your business? We’ll go over three key strategies to help you make the most of this social media platform. And we’ll wrap it up with a quick example. In three minutes, the Mercedes-Benz campaign sold 338 Smart cars and drew over 600,000 users to its launch. The campaign generated 6,677 qualified sales leads and 1,751 people paid deposits on their Smart cars.

WeChat’s official account advertising platform allows marketers to easily reach their targeted audience without spending much time on screenering. Because weChat users already indicated their preference, the WeChat system determines which official accounts are most relevant to their interests. As a result, your WeChat advertising message will be displayed only to the appropriate users. The goal of WeChat marketing is to get your message in front of the most targeted audience possible.

One way to get the maximum clicks from WeChat advertising is by using a Mini Game. A Mini Game is a game on which users are enticed to play. Once they are inside, a video will play which contains your advertisement. By placing your ad on the game’s Mini-Game, you’ll be able to tie it into the plot of the game and the incentives the game offers. When people play your Mini-Game, they’ll see your ad before they click it.

In WeChat, ads promote brand and activity, which leads the customer to the e-business. You can also choose to replace the full-picture ad banner with a name-card type with buttons. Coupon distribution is also possible through WeChat advertising, though this type of advertising hasn’t been in full circulation yet. And you can post your ads under other official accounts. That will boost your followers. So don’t be shy about using WeChat Marketing for your business.

Another way to use WeChat is to use a subscription account. Subscription accounts give you more publishing capacity. You can post at least once a day and up to six articles per publication. Subscription accounts are best for content-based brands or small businesses in China. These accounts are the most effective for building brand awareness and position within the Chinese market. If you’re planning to use WeChat as part of your marketing strategy, be sure to download the WeChat Marketing 101 guide for free. There’s no risk involved – download the guide today and share with your colleagues and clients.

For a more traditional example of how to use WeChat for marketing, take Burberry’s example. They have a popular WeChat account, which links to their official website. The luxury brand uses the account to highlight classic styles and recap events in the region. The brand has also tied its WeChat campaigns with local festivals. For example, during Chinese New Year, Burberry curated a special collection of gifts for its Chinese fans.

Tips for Onsite and Offsite SEO


As a business owner, you know the importance of having a site that performs well in search engines. If your site is visible on the first page of search results, you will receive more organic traffic than if it is buried further down the page. SEO is composed of different components, each targeting specific requirements of search engine algorithms. On-site SEO focuses on making your website easier to read and understand for search engines. Here are some tips for onsite SEO:

Link building is an integral part of SEO. Link building involves gaining links from other websites. In turn, these links will help Google’s algorithms recognize your website as an authoritative source for information. Similarly, social media outreach can help you claim unlinked brand names from relevant blogs and websites. While link building is important for SEO, it is also important to address unnatural links and Google penalties. Link building is increasingly popular, from big brands to small businesses and even blogs. In fact, according to MarketingSherpa’s 2012 Search Marketing Benchmark Report, 59% of companies have engaged in external link building.

On-page SEO also includes optimizing headings and title tags. Keywords have greater weight in search engines than content, so make sure the titles and headings accurately reflect the content on the page. Using the same keyword in several places is an excellent way to ensure your content ranks highly in search results. However, it’s vital to avoid using the same keyword too many times. If your content has too many instances of the same keyword, Google won’t be able to make an informed decision about what the page is all about.

Using SEO techniques to improve your rankings is crucial for your website. Search engines assign an authority score to each website they index. The higher the authority score, the more trusted your website is. By incorporating on-page SEO, you can increase the score of your website and earn more trust from customers. Adding in off-site SEO techniques will also help boost your site’s authority score. Using off-site SEO techniques, other high-quality websites will link to your website – essentially a vote of confidence from authoritative websites.

On-page SEO involves creating content around relevant keywords that inform the search engines and target audiences what your website is about. The content should be easy to read, concise, and free of clutter. Additionally, use title tags and HTML tags to write logical articles. You can also integrate internal links throughout your site to help users navigate around it. All of these steps will ensure that your website gets a high rank in the search engines. So, it’s important to keep these tips in mind.

Use keywords to improve your ranking in search engines. You can use Google Keyword Planner or another keyword research tool to discover the best keywords for your site. Use these keywords in your articles, headings, titles, and subtitles, but don’t overdo it. Try to use synonyms and latent semantic indexing terms whenever possible. These terms will make your page easier for the search engine spiders to crawl and index. Aim for at least one keyword per page for better search engine rankings.

The Benefits of Chatbot Marketing

Chatbot Marketing

When you use chatbot marketing in your business, you can make the process of customer service seamless. It can even make a purchase for you – it can complete a transaction directly within the chat window, and you can integrate it with money transfer services such as PayPal and Shopify. These bots are capable of handling various marketing processes, from customer support to product suggestions. Larger companies can handle hundreds of customer inquiries at once, and smaller companies can utilize integrations with social media.

One of the biggest benefits of using chatbots in your business is that you can segment your traffic. This makes it easier for you to identify warm leads. It can also suggest orders within the chat window. Its advanced features allow it to streamline the sales funnel and increase sales. A chatbot can also be programmed to use user data to make a personalized response. The right chatbot can also help you segment your website traffic. You can send personalized messages, offer product suggestions, or take orders directly from the chat window.

Learn the AIDA Model to Increase Your Reach to Customer and Increase Your Customer Base


Content is king when it comes to marketing. Your website must capture the attention of visitors, impress them, and get them to buy your product. Social media followers are more likely to turn into potential customers. Content marketing requires a strategic approach. Content must be compelling and interactive to engage visitors, which is why it should always be conversational and storytelling. Content marketing strategies follow the same principles as other marketing techniques, moving potential customers closer to making a purchase.

Creating a product lineup that appeals to different types of customers is essential. While traditional marketing focuses more on the product, innovative marketers have discovered that people prefer to buy what they need, and they’re willing to pay a high price for it. Using behavioural science and building materials, successful marketers have mastered the art of converting prospects into customers. Here are a few tips to help you make the most of your content. These techniques will increase your company’s brand awareness, boost your sales, and boost your customer base.

The AIDA model describes the customer journey from awareness to desire to action. This model has been around since the late 19th century. It helps marketers understand how to maximize each step of the customer’s buying journey. The first step in the process is to capture attention, and once you’ve grabbed that attention, it’s time to engage in marketing activities. Often, you can generate interest and desire by sharing the latest news on social media or through email newsletters. Ultimately, you can also create a sense of urgency by offering a limited time discount.

Content is crucial. Consumers are highly visual and will not read long text if it’s not interesting. A good content strategy should focus on information that is relevant to your target market. A famous example of this is Wendy’s “Where’s the Beef” campaign, which focused on beef. When a consumer searches for information about a product or service, they’ll likely be more receptive to a message that offers more beef than other competitors.

Advantages of Taking a Digital Marketing Course

Digital Marketing Course

If you have no background in websites or digital media, a Digital Marketing Course can give you an advantage in the job market. Besides, you’ll learn new technology, attend world-class events, and improve your daily life. As a result, you can earn more than any other professional. If you’ve always wanted to work in the online world, a Digital Marketing Course can help you achieve your goal. Read on to learn more about the advantages of taking a Digital Marketing Course.

What will you learn in this Digital Marketing Course? In addition to basic skills, this course covers digital marketing tools and concepts. Among other things, you’ll learn how to conduct effective market research and analyze the impact of digital marketing. Other topics you’ll learn in this course include planning and executing a social media campaign, search engine optimization, and content marketing. You’ll also learn about search engine optimization, video marketing, Facebook groups, and retargeting with Facebook ads. You’ll learn how to create effective e-mail content and measure the impact of your marketing efforts.

For example, you can choose to learn about digital marketing from Purdue University. This course is accredited by the American Marketing Association, and has been used by students all over the world. Its curriculum incorporates hands-on training and interviews with leading marketing scholars. Additionally, it provides lifetime access to core eLearning content. And you can pay in affordable monthly installments of as low as $198 per month. You’ll get a certificate from Purdue and have access to official resources like Facebook.

Regardless of what course you choose, you should look for a program that provides the modules you need to succeed online. Google’s Fundamentals of Digital Marketing course is free with lifetime access. The content is easy to understand and includes videos of top marketers. The course also comes with an exam, and if you pass, you can become a certified Google marketer. Its free, worldwide recognition is a bonus. If you can’t decide between these two options, Google’s Digital Marketing Course may be the right option for you.

In addition to Google’s Digital Marketing Course, you can take a free online course on digital marketing. This comprehensive course will teach you the basics of digital marketing, including how to make a website, and create a blog. Enriching the blog with keywords will help you to track its ranking over a period of time. Having a blog is a great confidence-builder. But how do you know if it’s worth it?

Google’s Digital Marketing Course is 100% free and a great place to start. It’s similar to Udemy’s free digital marketing course, but it’s far more advanced. You’ll learn how to write digital marketing content, analyze data, and develop strategies using analytics. You’ll learn how to find keywords and how to optimize them for the best results. A Google Analytics course will also teach you how to use paid advertising and social media for your business.

MeWe Marketing – Social Media Alternatives to Facebook

If you want to promote your business on MeWe, it’s crucial to create an account for your brand. Once you’ve created a profile, you can post content, interact with other users, and create personal groups. This will allow you to reach a targeted audience while also building brand recognition. To increase engagement, post videos, GIFs, and other content related to your business or product. You can also build relationships with users and provide customer service.

MeWe is a social networking platform created by Mark Weinstein, who called himself “one of the guys who invented social media” in a Rolling Stone interview last year. Weinstein had previously created an early social networking platform called SuperGroups in 1998 but was shut down by investors in 2001. Then, in 2011, he began a new online business venture and renamed it MeWe. The MeWe interface is similar to Facebook, with features like groups and user-profiles.

MeWe Marketing focuses on fostering relationships with customers and engaging them through creative content. MeWe marketing works closely with copywriters, designers, and search engine optimizers. Since MeWe has more than two billion active users, MeWe marketing is a great choice for small businesses. It is also an excellent alternative to hiring a traditional advertising agency. With this platform, it’s easy to get your brand name noticed. You can use MeWe as a social marketing platform to increase your brand’s visibility.

MeWe is growing in popularity. Facebook and Twitter are undergoing a decline in membership, and users are flocking to MeWe to avoid them. With more than 50% of members based in the U.S. and Europe, MeWe has a largely conservative user base. Even if MeWe is not as popular in the United States, it still has a huge presence in several international regions. The majority of its users come from North America, while a few percent of its members are from Brazil and Argentina.

MeWe is an excellent social media platform for building customer relationships. Like Facebook, MeWe’s interface is similar to the platform, and the privacy rules are more relaxed. In addition to content creation, MeWe Marketing also offers social media optimization and SEO content creation. You can create your MeWe page on your own, or hire a MeWe marketing team to do it for you. So, get started! Keep in mind that MeWe is growing rapidly!

Six Steps to Establishing a Digital Marketing Plan

Digital Marketing plan

The first step in establishing a Digital Marketing plan is to define your target audience. You will need to identify your customers’ pain points. These are the specific problems they experience and would like to solve. These pain points should tie into your strategic digital marketing plan. Then, you can define the ‘Big Idea’ of your campaign and how to persuade your audience to purchase your product. To create a plan that will get you there, you must have a deep understanding of your target market and how they interact with your product or service.

A social media ad campaign can be an excellent way to generate website traffic and retarget customers. Social media paid ads mimic traditional billboards and are easy to set up. Successful display ads contain a logo, an appealing design, a clear copy, and a call to action (CTA) that converts. In addition, creating a consistent experience for users will increase brand recall and make visitors more likely to remember your brand.

Once you have a clear understanding of who your customers are, you can determine which channels are most effective for you. In B2C digital marketing, you can leverage social media and email marketing to increase brand awareness. While email marketing and social media are cheap, B2B digital marketing can be more targeted and costly. For both types of customers, you must tailor your digital marketing strategy to the needs of the customer and make it a continuous work in progress.

Among the most common methods, SMS marketing is a great way to reach your target audience and drive more traffic. It also works to increase the visibility of your product or service. Using mobile technology to reach more people is essential. For example, 91% of Google users search on their mobile devices, which means your paid search advertising campaign should be optimized for mobile. If you miss this opportunity, it’s time to revamp your digital marketing plan. Additionally, you can use paid social media advertising to engage your audience and build brand awareness.

Regardless of your digital marketing strategy, it’s important to set realistic goals. Then, you can determine which tactics and strategies will generate the most ROI. While clicks and conversions are important for online marketing, revenue is the key. Clearly define your revenue goals, and then set a budget to meet those objectives. A comprehensive plan should include both organic and paid tactics, marketing automation solutions, and the most effective combination of all of them.

What is Content Marketing?

Content Marketing

Content marketing is the process of creating unique and relevant content to promote a brand or service. A content marketing strategy must include both online and offline content for its maximum success. As the amount of time and money spent on marketing campaigns increases, so do the number of possible client lifetime values. Keeping clients engaged with relevant content increases lifetime values. When your brand continues to help your clients, they feel important and valued. To do this, your content marketing strategy must be focused on solving their problems.

While the term “content marketing” is very popular today, its roots go back to 2005 when YouTube was still called Google Video. People still downloaded YouTube videos and watched them offline. LiveVault, a company focused on helping IT professionals protect their corporate data, hired independent marketers to create content. It didn’t sound very sexy then – corporate data backup systems were not terribly glamorous. However, they knew how to make their content look cool.

Content marketers should start by creating a strategy to reach their target audiences. They should determine which content formats will be most effective. For example, a blog post might be more effective than a sales page. They should determine the topics and content types that will engage their target audiences. A good strategy will have measurable key performance indicators, which help to measure the success of the campaign. These metrics include client lifetime value and a positive ROI. To improve the effectiveness of the marketing strategy, content marketers must analyze the results.

The best way to get a high-quality audience is to produce useful, SEO-optimised content. A blog post that provides interesting, useful content is likely to attract more readers than a blog post that promotes a product or service. Content does not necessarily have to be SEO-optimized, but it should be unique and interesting enough to attract paying customers. Creating content for an audience is an essential step in generating sales, but it should not be the only strategy.

As with any marketing strategy, a content marketing strategy should include SMART goals. The goals should complement broader marketing goals. It should also include key performance indicators (KPIs), which are quantifiable data points used to measure performance against goals. A good content marketing strategy should consider the target audience as well as buyer personas. Once a visitor becomes a lead, you are one step closer to closing a sale. When a customer buys something, the higher the conversion rate is, the better.

While the purpose of content marketing is to generate leads, it is important to remember that it must feel natural. Storytelling is one of the most common ways to create narrative content. This type of content is more personalized, engaging, and authentic. It is important to remember that content marketing is the process of planning, creating, sharing, and publishing content for the purpose of increasing sales and engagement. If you are interested in making content marketing a part of your business strategy, keep reading!

How to Turn Engagement Into Sales on Instagram

One way to turn engagement into sales on Instagram is through product placement. Instagram recently announced that shopping will be included in its Explore tab, which users can use to discover new content that matches their interests and behavior. The goal of Instagram commerce is to put your products in front of audiences who do not follow your account. Although Instagram users have short attention spans, you can leverage the power of your stories, which can live on forever in Stories Highlights. In addition, Instagram has recently begun incorporating native advertising into its platform, which means that your products will appear in the feeds of people who have not yet heard of your business.

The most common Instagram post is an image. Users are looking for genuine posts from brands, not blatant advertisements. Therefore, avoid overly promotional posts and upload images that depict your products in a natural way. Instead, post lifestyle photos, rather than focusing on product placement. It’s also important to engage with other users and respond to their comments. Make sure that your posts are interesting and relevant to your audience. If you’re trying to attract a larger audience, you should make your page more engaging for your followers.

Instagram offers a wide variety of content for users to view. Rather than posting the same content over, users can create collections that feature photos, videos, and audio. This way, users can easily find content they want to view or listen to in the future. And since Instagram has a built-in feature that lets them share content they like with other users, you’ll be able to maximize your engagement on the platform. But the real trick is to use the right tools to increase your engagement on the social media site.

Another way to increase engagement is to add hashtags. With Instagram, users can use hashtags to search for other accounts and products. If you want to use hashtags to boost your post’s reach, you can research related keywords and trends on Instagram. For example, by going to Instagram’s Explore tab, you’ll see popular hashtags and posts from other accounts that relate to your topic. Then, use one or more of these hashtags to promote your post on Instagram.

AR filters for Instagram are the next big thing. These interactive filters superimpose fun effects on stories, and you’ll be able to find them in brand profiles. They help brands gain exposure, and you can leverage this trend to increase your brand awareness. And if you’re looking for a free way to increase brand awareness, AR filters are a great option. There are several ways to use AR filters, and QuickFrame by MNTN is one of the best tools for getting started with it.

Another great way to improve your content is by adding graphics. For Instagram, incorporating visuals is one of the hottest trends on the social network, and a good infographic can help make a great impact. There are tons of free and paid tools out there that make it simple to create engaging content. For those who do not want to spend a fortune on graphics, Adobe Spark Post is a great tool to use. You can find it on the web and through the Google Chrome extension.

Digital Marketing Ideas to Improve Traditional Marketing Performance

Digital Marketing idea

One of the best Digital Marketing ideas to generate a large list of potential customers is email marketing. Email marketing campaigns are a great way to build a list of potential customers and track the performance of each sale. You can also use email marketing to reward your audience for referring friends and family to your business. You don’t have to invest too much to start a successful email marketing campaign. It’s one of the easiest ways to generate leads and increase sales.

Another good Digital Marketing idea involves retargeting, which involves displaying relevant ads to users who previously visited your website. For example, if a user viewed an apple product, an online grocery store could target those people with relevant ads. Social media platforms are also great places to retarget your customers. These strategies improve brand visibility and the overall digital experience and ultimately boost sales. The possibilities are endless with retargeting. The key is to get started with one of these marketing ideas, and then build on your success!

Another great Digital Marketing idea is generating content on social media. A good giveaway can increase awareness of your brand and generate content that benefits both companies. For example, if your target audience is on Facebook, you can host a giveaway on their page. The larger the social media account of the target audience, the higher the chances of a successful giveaway. Lastly, you can analyze the customer journey through social media. It’s important to build a relationship with the social media community before you launch any Digital Marketing campaign.

Lastly, digital marketing encourages your consumers to take action instantly. For example, a traditional ad may only result in a quick phone call, while a digital marketing campaign makes the consumer progress along the sales funnel. This might not lead to a purchase immediately, but the consumer is likely to contact the business later on. That’s a much better marketing strategy than trying to sell products in a store, where they might hesitate to make a purchase.