LinkedIn Marketing has many benefits for both companies and their customers. One of the most exciting aspects of LinkedIn Marketing is that it’s completely free. Companies who haven’t started using LinkedIn yet will quickly realize how powerful it can be for gaining targeted business through connections. Here are five ways to really ramp up your LinkedIn marketing:
Use great images. Great photos can really increase your company page visibility and increase your conversions. LinkedIn has an extensive collection of images that look great for both your home page and your business page. Try to incorporate as many of them as possible into your marketing content. Highlight some key points about your company and use images that illustrate key points or demonstrate a new concept.
Use sponsored content. The ability to incorporate sponsored content right within your marketing content gives you the ability to tailor your messages to your audience at a much more personalized level. Just like on your home page, links within Sponsored content are hyperlinked to your brand’s website, where you can then share additional information, products and/or services relevant to your audience. For example, when I was writing an article about social media I included a link to Buffer which is a fantastic social media management tool. It allowed me to really engage with my audience and build trust with them because they were able to see that I was taking care of a very important business concern.
B2B marketing. LinkedIn Marketing is a great way to engage with your audience because it allows you to expand your reach by reaching out to your B2B audience. B2B marketing is a more in-depth approach to marketing, and involves engaging with businesses who work in the same vertical as your own. In order to be successful you should develop a strategy that helps you build a connection and offer them something unique to attract their attention and interest. There are many ways in which you can promote yourself and your business on LinkedIn including: connecting with people in your industry, creating content and sharing videos and information, and sharing services and products.
Use digital marketing. A digital marketing strategy is a more hands on approach that you can do from the comfort of your home and at any time. Digital marketing uses the power of the internet and the digital networks to connect with your target audience on a more personal level. There are many options available that will help you market your business, but using the services of a digital marketing strategist like Digital Marketing New Zealand (DMLz) will help you leverage technology to your advantage and create the impact that you’re looking for.
Work closely with Content Marketing professionals. Content marketing professionals have the experience and knowledge in SEO, link building, PPC and other online marketing techniques. If you’re not an experienced marketer, then it’s important that you engage the services of a professional to get the most from your website. These experts have the ability to work closely with your content, ensuring that you are providing high quality content that your target audience will value and enjoy. The use of Content Marketing can be one of the most effective tools that you can use in order to grow your business quickly and attract new customers.