If you are just starting your social media career, it is vital that you take a content pillar course before you even start thinking about other platforms and techniques. A content pillar course helps the aspiring content writer learn about some of the most basic content writing fundamentals – from building your keywords and theme, to using SEO (search engine optimization) to promote your content. The content pillar course is divided into eight topics: (#1 to 8). Below is the list of content pillar topics discussed in the eight content pillar courses.
Digital Marketing Topics: This free digital marketing course online is centered on four key concepts of content marketing: Search Engine Optimization, Social Media Marketing, Viral Marketing and Original Content Write. The main focus of the course is to give you a thorough understanding of the first four topics in order to move forward with your chosen online content writing career. The topics include: Search Engine Optimization, Viral Marketing, Digital Marketing, and Original Content Writing. It will teach you how to build your own website, how to market through various channels, and how to optimize your web pages for search engines.
Business Documents Topics: This content pillar focuses on six topics including product and service identification, business documents and proposal, business plans, proposals and contracts, sales proposals and contracts, and financial statements and presentations. The basic idea behind this free online content course is to teach you how to create and manage your own document files and set up your own network of contacts. The topics include: Creating Business Documents, Identifying Your Customers, Selling Business Documents, and Selling Business Papers. It is also suggested that you familiarize yourself with the basics of the social networks. This can be done by taking a course like Social Media Marketing Basics or SMO 101.
Copywriting and Marketing Essentials: This content course focuses on presenting the basics of copywriting and marketing essentials that are required to sell products online. The topics include: How to Choose Your Niche, Choosing Your Products and Services, Online Sales and Marketing, and Making Use of Email and Webpages. It is also suggested that you become familiar with the basics of Google AdWords and Google AdSense. If you are looking to become an entrepreneur, this content course will show you how to create your own websites, design e-commerce sites, design brochures and catalogues, and distribute flyers. If you are already running an online business, the course can help you in the process of hiring employees, managing the day to day operations, and marketing your company.
Website Content Writing: To begin the content course, you will need to complete the prerequisites. The prerequisites include basic knowledge of basic computer skills, SEO skills, and Internet marketing skill level of at least Level IV. Topics include writing content, optimizing content for search engines, creating web pages, content optimization for Meta tags, article submission, email marketing, social media, podcasting, blogging, video marketing, social bookmarking, RSS feeds, and more. The topics include how to write and market articles, how to make money with articles, how to optimize content for directories, and article marketing.
Other recommended courses include those that teach you strategies for using social media as an Internet marketing tool. One of the strategies suggested in this course is the use of Facebook applications such as the News Feed, Application Discovery, and Flicker, as well as Twitter’s hash tag application, Pinboard, and Twitdeck. Another strategy suggested in the content course on content marketing strategies for Internet marketers is using YouTube videos, blogs, and content marketing strategies using bookmarking services to drive traffic to your website. To be able to fully benefit from the techniques taught in these programs, you must be willing to commit your time and learn as much as you can.