Email marketing has been proven to be the most efficient way to advertise and market your product or service. It’s a cost-effective strategy that can bring you quick results. However, it can also be problematic. Here are some tips for using email marketing effectively to reach your target audience, increase open rates, and get more return on investment (ROI).
Email marketing tools such as email marketing trackers, auto responders, and autoresponders are a great way to streamline your campaign and track results. A good tracker can automatically send custom emails based on pre-set templates that the provider provides. These tools work like an email marketing assistant, helping to manage leads and follow up with customers. The right software will allow you to easily and consistently set up your campaigns, respond to queries, and filter out spams. With an auto responder, you can also easily send out messages at scheduled times, based on your own custom time schedule. An effective tracking system will help you fine tune your campaigns, and track performance results.
The content of your emails needs to be relevant and welcoming to your recipients. You should also try to avoid “salesy” subject lines that make your emails look like spam. Your email subject lines have the biggest impact, because people tend to open and read emails with good subject lines. Using the right subject line will make a big difference in the open rate of your emails. Avoid putting your competitors or sales messages in the body of your emails.
Email marketing analytics services such as open rate tracking, email preview services, and email marketing campaigns to help you improve your campaigns by providing detailed reports on who’s opening your emails, how many times they opened the emails, how long they stayed open, how many times they clicked through from the email, and how many times they opened a link in the email. Open rate tracking lets you see which sites are sending you a large amount of email addresses. You can learn which sites are most popular with people signing up for your list. With email preview services, you can preview a portion of your email marketing campaigns, and determine if it’s worth while to continue with that particular campaign.
One common mistake that many online businesses make is issuing too many false promises to their subscribers. A common email marketing campaign includes false promises such as a free seven-day sample, free blog post, or other grandiose claims. These types of promises lure subscribers into joining your email list. However, if you’re not delivering on the promises you make to your subscribers, then your email marketing efforts are not worth very much. Make sure that you only send out messages that are of good quality, are useful to your recipients, and are worth the investment. False promises lead to unsubscribers.
Your email subject line is probably the most important part of your email marketing strategy. Make sure that your subject lines are captivating, catchy, easy to read, and interesting. One popular email subject line analyzer is the free email subject line tester. It’s a free tool that tests your email subject lines. A good tactic is to try to write five different subject lines and analyze which subject line generates the best results.