SEO and Search Engine Optimization

There are two major factors to consider when optimizing your SEO. Onsite SEO and Offsite SEO. There is a general misconception among new to SEO that onsite SEO is more important than offsite SEO. This couldn’t be further from the truth!


Onsite search engine optimization (SOC) is simply the procedure by which companies optimize their sites to get it to rank highly in the search results for specific keywords to aid gain more targeted website visitors. Most of us are familiar with onsite optimization, what we call article marketing. A good article marketing strategy can increase the amount of targeted traffic to a site, but how about keyword targeting? Keyword targeting is just as important, if not even more important, than the articles themselves.

So what really makes a site more or less SEO friendly? In order to answer this question we need to look into the search engines themselves. The major search engines use complex algorithms that direct traffic to pages that contain specific keywords. These keywords must be relevant to the topic, as well as being able to meet the search-engine’s requirements for being “optimized”. So, in order for you to get a higher ranking on Google you need to meet these requirements. The higher your site ranks, the more traffic you will see.

One of the most important factors in the query result is the “boundary value” of each query. This is simply the Google page rank assigned to each keyword. This value is only based on quality of content. If the content on your webpage lacks any real content worthy of being considered relevant and searched, the search query will return “no results” instead of seeing your site as the one being searched. This makes it absolutely crucial that you write informative and interesting content that can help the readers. And most importantly, the keywords must also be used in the articles or content.

The more the search engine optimization of a webpage, the higher the page ranking it will have. As such, the more important it is to maintain a high page ranking, the more traffic you can expect to receive. This traffic, in turn, will provide you with potentially hundreds or thousands of returning visitors, making it an absolutely essential part of the success you are looking for with your online business.

Another important factor that goes hand in hand with seo is backlinks. These are links provided to a particular webpage by another webmaster in recognition of the website’s relevance. This is a very effective way to generate traffic as the links come from respected and authoritative sources. The more quality backlinks you have, the more popular and higher in the search engine results your site will appear. Hence, all the more reason to invest in SEO.