How Digital Marketing Trends Is Changing
It does not matter what industry you are in, or what goods and services you provide – digital marketing trends can’t be overlooked. Not too long ago, businesses needed very little more than a nice website and a Facebook profile to get the job done, but today, the digital landscape is rapidly evolving so rapidly that it’s difficult to stay on top of it. As one online marketing executive puts it: “The best marketing is organic growth.” In order to be successful online, you need to be able to tap into the fast-changing digital landscape to maximize the brand awareness and search engine optimization potential of your product or service, and to foster customer loyalty.
The first digital marketing trend to emerge in the next decade is likely going to be powered by social media. Social media is the platform of choice for many people seeking online recognition and connection. It has also proven to be a great way to attract new customers as well as retain current ones. Two of the biggest names in online social networks – Facebook and Twitter – are both likely to feature heavily in digital marketing trends for the next several years, so getting your profile set up today should be a priority if you want your online presence to be a success in the future.
Instagram, a recent addition to the growing list of social media platforms, is another area where online marketers are focusing their efforts in the next few years. Instagram is set to debut a new feature that will allow users to see the activities of their friends even when they aren’t logged on to their own accounts. The strategy is designed to give internet marketers access to a large portion of the user base, without ever having to worry about actually “liking” or commenting on the pages of their favorite businesses. For internet marketers who are looking to instill social discipline in their audiences, this could prove to be an excellent addition to their already outstanding social media campaigns.
If you are thinking about using social media to increase brand awareness for your business, then Instagram may be one of your best options for learning how to take advantage of this relatively new Digital Marketing Trend. There have already been many successful campaigns that have been launched via Instagram, including one from last year that was aimed at lowering the amount of food waste that was produced in America. This campaign was so successful that it was responsible for the reduction of millions of tons of plastic consumption over the course of just one year!
As digital media platforms continue to grow in popularity, brand awareness is bound to follow. In order to make sure that brands are accurately represented, it will be important for companies to start incorporating real life imagery into their marketing campaigns. Instagram is already doing this and has even incorporated location based services so that users can share locations directly with their followers. This means that the brand’s location can be immediately identified by users browsing the platform, providing a more engaging way for customers to engage with the company’s brand. Digital Marketing Trends expert Jennifer Poitier states “Instagram is already playing a huge part in helping businesses stand out in the crowd, especially in terms of showcasing what consumers can expect from these platforms.”
The Instagram campaign from last year which saw millions of users posting pictures of their food had everything starting well, with the company’s logo clearly visible. However, it was the fact that ad-blockers were also being used that really helped the brand, as this created a barrier for potential customers when trying to access the site. It is therefore little wonder that digital marketers are already focusing heavily on Instagram in their efforts to increase brand awareness and profitability. Whether or not this trend is going to continue remains to be seen, but one thing is for sure – there is no sign of ad-blockers disappearing anytime soon!