While countless organizations are adopting new digital strategies, many are also making changes to their existing processes. A recent survey revealed that nearly all companies are using email marketing as the most effective form of marketing. However, some industries are using email marketing to drive traffic to their websites instead. Nonprofit organizations have also benefited from this trend, with consumers showing more interest in businesses that give back to their communities. Here are some of the digital marketing trends to watch in 2019.
Voice search optimization and artificial intelligence were once a formidable concept, but they have since gained ground. The dominant digital marketing trends of 2021 were Chatbots, Search, and Personalization. This was the year that all SEOs experienced major changes in search algorithm updates. It was an exciting year to be a business owner in digital marketing, and many marketers are eager to take advantage of this new trend. Listed below are some of the trends that will continue to dominate in the future of digital marketing.
Influencers: Using trusted experts in a particular field, such as a local chef, is a great way to reach out to an audience. This type of marketing taps into large online communities and loyal followers. Influencer marketing ranges from sending sneakers to professional basketball players to paying a celebrity chef to blog about their produce. The use of influencers is growing in B2B categories, as well. Aside from reaching the right target audience, this type of strategy can also increase website traffic.
The use of chatbots is a fantastic way to engage customers and drive more sales. Chatbots have become so easy to implement and efficient that many businesses have already adopted them. According to Oracle’s latest survey on customer service, 80% of sales and marketing leaders already use or plan to use chatbots. 15% of companies are ahead of the curve in data intelligence. The same study shows that businesses that employ conversational customer service chatbots are more likely to grow faster than their competitors.