Influencer Marketing is the hottest trend happening right now on the Internet. With millions of users posting their daily status updates to Instagram, it is easy to see why these social media outlets are being used by businesses as well as individuals. Instagram has the potential to be a powerhouse in driving brand awareness among customers. More importantly, it can help you gain valuable backlinks and generate organic traffic to your website, blog, or sales page. If you haven’t started using Instagram for marketing yet, you are behind the times!
Influencer Marketing is a strategic online advertising and marketing tool that uses influencers to promote a brand, product, or a campaign. This marketing strategy targets to reach your targeted audience via influencers who have an expertize in that niche and already have a significant influence within their audience. These influencers leverage social media to promote themselves and their business/venture through word-of-mouth marketing. The idea is to provide useful information to the audience so that they will share with their contacts. In turn, these contacts will do the same for them.
It’s important to select the right influencers for your brand, product, or campaign based on their track record, engagement level, and overall brand value. Consider hiring an Instagram Marketing Account provider with strong Influencer Network capabilities to ensure quality brands are reached on an ongoing basis. Hiring an Instagram Marketing Account provider with an extensive list of high-quality influencers will help you gain access to the right influencers at the right time. A strong Influencer Marketing Strategy will also help you build brand awareness around new product releases, promotions, and other significant announcements.
Social media plays a key role in delivering tailored messages to your target audience, which is why brands should invest in this platform for their Influencer Marketing strategy. A strong engagement level shows that the influencers understand their audience and are taking an active part in engaging them. A higher engagement level typically results in more conversations, more shares, and more recommendations. Thus, it is important to target only those brands that have an effective engagement strategy to ensure that your brand’s visibility is promoted effectively throughout the social media landscape.
Once you’ve selected a few influencers you want to work with, the next step is to create a loot crate. The loot crate will serve as the communication piece between you and the influencer. The crate will include an invitation to participate in the influencer’s social media marketing campaign. This is where your brand and the influencer come together in order to achieve the best results for both parties. From here you will work to optimize your marketing efforts to reach out to the influencer and build brand awareness.
There are many ways to market on social media platforms like Facebook, Twitter, YouTube, Instagram and Pinterest. However, unless you choose influencer marketing as your method of engagement, you are likely missing out on a potentially large audience. In order to get the most from your campaign you must ensure that all of your communication is tailored to your audience so that you can engage with your audience directly and build brand awareness at the same time. You may also consider utilizing social media monitoring tools to help you stay on track and get in touch with your audience.