The digital marketing secret of success for small businesses has to do with good content and great performance. If you intend to build your digital marketing firm properly and become successful online, the following points should never change: strong brand identity, quality content and good search engine optimization. The key ingredient here is good content, which in turn is SEO that effectively drive targeted visitors to your website, and your brand identity. A good content marketing strategy will improve your website’s performance and build brand awareness, which will improve your visibility online.
The key to making this work is to take advantage of both SEO and Social media strategies for better brand awareness and visibility. Both of these strategies are very important for the success of your Internet marketing company. SEO will get you high quality backlinks, which are important for boosting your search engine rankings. Social media advertising is a great way of gaining quick publicity and driving traffic to any of your campaigns, so it really is a must have feature for all effective digital marketing firms.
It has been proven that AdWords campaigns with social media links perform much better than PPC ads. This is because these ads show up first when people are searching for a particular term, or for a brand. These ads bring them directly to your website, where you can then demonstrate how good your product is and justify your prices. A well executed PPC campaign on the other hand, will only show up at the top of results when searching for a particular keyword. This means that people who do not search for your brand will not even know you exist!
It is also critical that you use your keywords correctly in your PPC ads. This means that you should place your ads on websites that have a relevant audience. You want to target your ads towards people who will be more likely to buy from you, rather than wasting your money on ads that have no chance of converting into a sale. Google offers a special service called Cost Per Click (CPC), where you only pay if someone clicks on your ad. Although Google’s CPC is usually high, you should use this service sparingly, as it can eat up a lot of your advertising budget.
If you are thinking about using social media to promote your brand, then you should think about creating and distributing high quality giveaway items. A giveaway is an item that you have created yourself, or that you have purchased from somewhere else, and are now offering to people who visit your website, or Instagram. Although some people feel that Instagram is not the appropriate place to distribute giveaways, there are several different websites that you can use to distribute your products effectively, such as StumbleUpon and Digg. Most importantly, do not forget to put a link back to your website in the Instagram post, so that users can click on the links to see your website and receive more information.
The main benefit of Instagram and twitter is that they allow you to reach out to a larger audience for your brand and to keep in touch with your audience. By keeping in touch with your Instagram and twitter audiences, you are not only able to promote your business more effectively, but you are also building up trust amongst your audience. When people like your Instagram post, or follow you on twitter, they can tell that you are a person who knows what he is talking about, and that you are a serious business owner. If you can manage to get a decent prize for giving away your giveaway item, then you will have significantly increased the value of your brand. It is advisable to use a prize that is relative to the value of your website and Instagram account, so that you can attract more attention to your giveaway and thus increase your chances of getting traffic to your site.