The Ins and Outs of ChatBot Marketing

Chatbot marketing is an approach for promoting your goods or services by means of a chatbot. Chatbots are automated software programs capable of carrying out conversations with users, both through pre-determined responses or by the aid of intelligent artificial intelligence ( AI). The word “chatbot” comes from the botanical term “Chotki” (in Georgian, “chot”) which …

Marketing Courses and Case Studies

Marketing Courses and Case Studies For people who have an eye for marketing strategies, but are not able to put the skills to use, this specialization offers the ideal platform. The Specialization in Marketing & Real Estate looks into real estate and marketing practices. The focus is on the branding and promotional aspects of real …

Linkedin Marketing Tips For Beginners

LinkedIn Marketing has many benefits for both companies and their customers. One of the most exciting aspects of LinkedIn Marketing is that it’s completely free. Companies who haven’t started using LinkedIn yet will quickly realize how powerful it can be for gaining targeted business through connections. Here are five ways to really ramp up your …

How to Use Content Marketing Automation to Attract More Customers to Your Site

If you want to transform your website into an information-based business, you need to invest some time, energy, and money into content marketing. Content marketing is important because it gives your customers a chance to get to know your website and your brand before they ever arrive at your site. This gives them a chance …

Creating Your Own Local Knowledge Area With Weibo Marketing

Although Weibo no longer rules China s online social space, it’s still growing fast (read sections below) and is a must-have for online brands wishing to gain online visibility in China. There are 5 main avenues for online brands wishing to gain exposure in China: Weibo Influencers campaigns, Weibo tagging, Weibo videos and microblogging. The …

Clubhouse Marketing: How It Can Help Your Business

Clubhouse Marketing takes the audio experience to an entirely new level. As Clubhouse gains popularity, many are jumping on the band wagon to create buzz and get more exposure for their upcoming events. As Clubhouse grows in size and influence, many entrepreneurs are left wondering if it’s smarter to be an entrepreneur, rather than become …

SEO Is Not All About Putting New Websites On The Web

SEO Is Not All About Putting New Websites On The Web Online marketing is the process of leveraging various web-based channels to promote a business s brand, product, or service to its global potential consumers. The techniques and methods used for online marketing comprise email, social media, pay per click, search engine optimization, Google Adwords, …

Digital Media Impacting Consumer behaviors

Digital media is the part of advertising that uses digital and web based technologies like desktop computers, hand held electronic devices, cellular phones, and many other media and platforms for marketing purposes. Its development in the late 1990s and early 2000s changed the way companies and brands utilize technology for promoting their products and services. …

How to Make Money Online Using Social Media Marketing

How to Make Money Online Using Social Media Marketing Social Media Marketing (SMM) is a platform that allows businesses to connect with their customers and target specific audiences. YouTube, Facebook, and MySpace are some of the more popular SMM platforms that have been around for several years. Facebook, of course, is currently the biggest social …

Using Wechat Marketing to Promote Your Wechat Account

Using Wechat Marketing to Promote Your Wechat Account Since the majority of the internet users are using mobile phones to access the web, especially when they need quick information, Wechat has become an increasingly popular way to communicate. Wechat is not only a single program, it’s a complete ecosystem which is useful for businesses looking …