Traditional marketing methods such as print advertisements, billboards, television ads, and radio ads do not offer the same type of tracking capabilities that digital marketing does. In addition to being expensive, traditional marketing methods are difficult to measure, as there is no way to determine how effective a campaign is unless it is measured through …
Author Archives: Duane Cheung
The Role of Digital Media
Digital Media, is content delivered via digital platforms. This includes electronic media, mobile phones, computers, podcasts, and apps. These digital platforms are used for business, entertainment, and various other purposes. Digital media is similar to traditional media, but it is also unique because it is entirely digital and highly interactive. For example, a company using …
Aims and Metrics in Social Media Marketing
Aims and metrics in Social Media Marketing are vital for a successful campaign. While social media is often a buzzword, it isn’t the end all be all of marketing. Setting SMART goals is essential for achieving business goals in social media. These are specific, measurable, attainable, relevant, and time-bound. A SMART goal is a great …
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WeChat Marketing For Everyday Use
You can promote your content on WeChat by using account ads. These are animated slideshows that allow you to convey information visually and are useful to your audience. You can also create a loyalty program for your followers and use rewards to boost the number of followers. Adding video to your WeChat page is another …
How to Build a Digital Marketing Plan
A digital marketing plan should include specific, measurable, achievable, relevant, and time-bound goals. Your strategy should focus on reaching your target audience by creating content that resonates with them. It is important to know your audience’s likes and dislikes and then create your content accordingly. Creating buyer personas and prospect personas are helpful tools for …
How to Use Influencer Marketing to Increase Your Website Traffic and Brand Awareness
To begin, you must identify the influencers with the highest social media presence. These individuals are often already creating content and engaging with your target audience. You can easily search for influencers by performing a Google search. To find individuals with high impact, you can check out their individual blogs or industry-specific websites. Then, you …
How to Use Professional Equipment to Promote Your Podcast
Creating a podcast is a great way to broaden your target audience. Some podcasts have a niche audience and are only suitable for those who already have an established brand. Tim Ferris, an entrepreneur and investor, is a good example. He has a popular podcast that is available on many platforms. While you may not …
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How to Optimize Your Social Media Campaign
In order to maximize return on your social media marketing investment, you need to use analytics to gauge your social media success. These tools are available natively on various social media platforms, such as Facebook and Twitter. You can also use external search engine analytic software. Create a comprehensive social media marketing plan. It should …
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What You Should Know About Facebook Marketing
One of the most important things you should know about Facebook Marketing is that the platform is changing rapidly, so staying up to date with the latest changes is imperative for your success. To optimize your marketing strategy, you should understand the Facebook algorithm. This is the secret formula that determines which posts will appear …
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How to Write an Effective Subject Line for Email Marketing
When sending an email, always keep your subject line simple. The first few lines of an email should inform the reader about the topic at hand. Do not use sales language or a high-pressure sales pitch. Try to reflect your brand with simplicity. In addition, the subject line may need to be shorter than 140 …
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