Although Weibo now no longer completely dominates China s online social scene, it’s still growing very fast (see sections below). There are of course special features of Weibo that make the platform particularly effective for KOL advertising: its extensive integration with Taobao & small, the largest e-commerce sites in China, and its wide coverage on …
Author Archives: Duane Cheung
What Is Content Marketing?
What is Content Marketing? Defining a framework for understanding the concept. A brief overview of the history and current state of content marketing strategies. Why content marketing? As with any marketing strategy, content marketing is primarily designed to reach targeted audiences in order to attract sales. A marketer can build content marketing strategies around specific …
Influencer Marketing Strategies Works To Add Awareness To Brand
Influencer Marketing Strategies Works To Add Awareness To Brand Influencer Marketing is a very broad category that encompasses several forms of online marketing. An influencer is someone who creates valuable content for an online platform and then encourages users to engage with that content via an online platform. Influencers typically work with their own audience, …
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SEO and Search Engine Optimization
There are two major factors to consider when optimizing your SEO. Onsite SEO and Offsite SEO. There is a general misconception among new to SEO that onsite SEO is more important than offsite SEO. This couldn’t be further from the truth! Onsite search engine optimization (SOC) is simply the procedure by which companies optimize their …
Digital Marketing Secret – How To Promote Your Brand Effectively Using Social Media
The digital marketing secret of success for small businesses has to do with good content and great performance. If you intend to build your digital marketing firm properly and become successful online, the following points should never change: strong brand identity, quality content and good search engine optimization. The key ingredient here is good content, …
Best LinkedIn Marketing Companies For Your Business
Best LinkedIn Marketing Companies For Your Business Best LinkedIn Marketing Agencies: INeed Communications. Ineed Communications helps organizations enhance their online presence and drive targeted traffic to their company pages. The company works with professionals who have years of experience in Search Engine Optimization and internet marketing. They provide link building, internet marketing, social media management …
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Podcast Marketing
Podcast Marketing Podcast marketing is taking off like wildfire with many businesses releasing audio content regularly to build trust, establish relationships, and increase brand awareness. But podcasting is nothing new. It has its origins in the early 1960s, when radio programs like Yours Truly, Johnny Dollar, ABC Radio, and others were aired throughout the U.S. …
Understanding MeWe Marketing
MeWe Marketing uses a unique combination of traditional online marketing methods, such as Facebook Ads and Pay Per Click Marketing, combined with mobile marketing for creating highly engaging content that can spread like wildfire through social media. In this new era, content marketing is the only way that many marketers and business owners are truly …
Increase YouTube Exposure With These 2 Top YouTube Marketing Strategies
Increase YouTube Exposure With These 2 Top YouTube Marketing Strategies YouTube Marketing is not only your audience on YouTube, though that’s where it gets most of its attention. As the second most popular search engine, YouTube helps to boost your online SEO and global brand awareness. YouTube is an overwhelming tool for digital marketers. It …
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What Social Media Marketing Course Should You Take?
If you are just starting your social media career, it is vital that you take a content pillar course before you even start thinking about other platforms and techniques. A content pillar course helps the aspiring content writer learn about some of the most basic content writing fundamentals – from building your keywords and theme, …
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