One way to turn engagement into sales on Instagram is through product placement. Instagram recently announced that shopping will be included in its Explore tab, which users can use to discover new content that matches their interests and behavior. The goal of Instagram commerce is to put your products in front of audiences who do not follow your account. Although Instagram users have short attention spans, you can leverage the power of your stories, which can live on forever in Stories Highlights. In addition, Instagram has recently begun incorporating native advertising into its platform, which means that your products will appear in the feeds of people who have not yet heard of your business.
The most common Instagram post is an image. Users are looking for genuine posts from brands, not blatant advertisements. Therefore, avoid overly promotional posts and upload images that depict your products in a natural way. Instead, post lifestyle photos, rather than focusing on product placement. It’s also important to engage with other users and respond to their comments. Make sure that your posts are interesting and relevant to your audience. If you’re trying to attract a larger audience, you should make your page more engaging for your followers.
Instagram offers a wide variety of content for users to view. Rather than posting the same content over, users can create collections that feature photos, videos, and audio. This way, users can easily find content they want to view or listen to in the future. And since Instagram has a built-in feature that lets them share content they like with other users, you’ll be able to maximize your engagement on the platform. But the real trick is to use the right tools to increase your engagement on the social media site.
Another way to increase engagement is to add hashtags. With Instagram, users can use hashtags to search for other accounts and products. If you want to use hashtags to boost your post’s reach, you can research related keywords and trends on Instagram. For example, by going to Instagram’s Explore tab, you’ll see popular hashtags and posts from other accounts that relate to your topic. Then, use one or more of these hashtags to promote your post on Instagram.
AR filters for Instagram are the next big thing. These interactive filters superimpose fun effects on stories, and you’ll be able to find them in brand profiles. They help brands gain exposure, and you can leverage this trend to increase your brand awareness. And if you’re looking for a free way to increase brand awareness, AR filters are a great option. There are several ways to use AR filters, and QuickFrame by MNTN is one of the best tools for getting started with it.
Another great way to improve your content is by adding graphics. For Instagram, incorporating visuals is one of the hottest trends on the social network, and a good infographic can help make a great impact. There are tons of free and paid tools out there that make it simple to create engaging content. For those who do not want to spend a fortune on graphics, Adobe Spark Post is a great tool to use. You can find it on the web and through the Google Chrome extension.