Email Marketing Campaign Tips – Using Your Subject Line is Important
In this article I will explain email marketing tools and how they can help you increase your open rates. An open rate is simply the number of times that subscribers opened your email. So lets say your email has an open rate of ten percent, that means ten emails were opened by ten people. That’s not too bad right? That means your email marketing strategy is doing its job.
But there is something else to keep in mind when it comes to email marketing. Subject lines are perhaps the most important aspect of your marketing emails. The subject line is what captures your recipients attention and makes them want to open up your email. In order to do that you need to know a few simple tricks.
In my opinion the best way to include your opt-in form in your email marketing subject line is not to place it at the beginning. If you do that make sure you change the subject line after about two or three messages. It’s better to have your subject line to appear several times in your emails. If you use this method with emails that are sent out daily, you will find that your open rates will go up very quickly. You see after a few days your subscribers will realize that your newsletter is worth something to open and read.
Some more tips on subject lines include avoiding words like “free”, “save” and “discount”. Those are very unlikely to entice subscribers into opening. Try instead using more general words such as “special offer”, “first come first served”, etc. Also avoid using numbers only in your subject lines. Your subscribers won’t take your bait if you only use numbers in your marketing campaign.
You can see that subject lines are just one of many things that can break or make your email marketing campaign break. Other important factors include your email open rates and the text in your emails. If you are sending out a lot of low value emails, it is likely that your open rate will be high. This means that your emails will not have a very good chance of making any money for you. So to help you increase your email open rates I recommend you find some valuable content that is in high demand and in short, let your subscribers to do the work.
The above points are just a few of the tips that you can use to set your open rates and improve the appearance of your emails. The combination of these tips is going to help you build an audience that is highly responsive to your messages and you are likely to make lots of money. But just because these things are easy to do doesn’t mean that you should neglect them. Sometimes it takes a little extra effort to get the message across and a little more thought to find a valuable subscriber. But the rewards are much greater, so don’t neglect this critical part of your campaign.